PROBLEM

Huawei are all about 'making it possible' for everyone. Whether that's pushing for the world's first 5G network, making camera-phones worthy of a pro-photographer, or built-in machine learning, they are a genuinely forward-thinking company.

Shame hardly anyone's heard of them. So how do you get people to fall in love with a tech brand that (despite the fact you're never more than 40ft from one of their products),just isn't on your radar? And at Christmas time, too?

SOLUTION

You show just how Huawei are improving everyone's lives....by letting them upgrade Father Christmas. Gone is the ruddy-faced man of old - now he's FIT.

Audiences were driven to watch and donate through 10 second teasers, Snapchat and Insta stories...and a Snapchat filter, modelled here by good sport Nichola (if you ever see this, thanks Nichola!)