using phones to push cultural conversations

To promote its latest Samsung offering on contract, O2 wanted to do something a little different: rather than go in for the usual unboxing and phone review style content, they wanted to show the devices features through a more magazine-style format.

so good we did it again. and again.

First we created the Samsung Z Flip x O2 collab, a day-in-the-life view of Ayishat Akanbi’s role as stylist and cultural commentator, using a split-screen format to mimic the nostalgic clamshell design of the Z Flip. It proved so popular with Samsung that O2 commissioned us to continue the model across successive Samsung launches, leading to us giving Jane Douglas early access to Xbox Game Pass via her phone, and creating a modern reinterpretation of Monet’s Woman with a Parasol, powered by Drag Race superstar Tia Kofi and the Samsung Galaxy S20 FE.