PROBLEM

Summer 2020 saw Samsung launch not one, but four new devices. O2 wanted to advertise the range as a connected ecosystem for ‘work and play’ in a way that felt credible...during that thing we’ve all taken to calling ‘unprecedented times’.

SOLUTION

Taking the limitations imposed by lockdown and running with it, we knew that our story needed to be authentically one that could take place at home, whilst also covering off key points of; work, play and fitness.

Step forward Jane Douglas, host of ‘Outside Xbox’. We follow a day in her life as she seamlessly integrates the Power of Four into her routine, putting them to the test.

For Jane Douglas, balancing work, play... and gaming... is a crucial part of her day to day. So we caught up with the Outside Xbox presenter to see if the po...