PROBLEM

Revolut wanted to end 2024 with a 360 campaign celebrating them hitting 50 million customers. However:

• At the time of briefing, they hadn’t even reached 45 million.

• With little actual difference between the various Neo bank products on the market, public perception was largely determined by branding. Monzo had this sewn up.

SOLUTION 

We invited audiences to become one of the 50m lucky individuals able to Unlock the Revolutionaries, by using their Revolut account to access an exclusive two-day festival in London’s new OuterNet venue, where they could get up close with disruptors in the fields of gaming, business, tech, fashion, art and - most importantly - music.

Headlined by Charli XCX on the back of an iconic Brat Summer, The Revolutionaries festival was promoted in a huge cross-channel campaign touching OOH, paid digital, influencer collabs and more: the work here makes up just a portion of the 400+ assets created overall.

(And yes, Revolut did hit 50 million customers in time for the celebrations)