PROBLEM

Amazon Prime Video isn’t considered a streaming destination by most audiences - it’s instead a bolt-on that happens to come with the next-day delivery. Our brief to pitch was to re-establish Prime Video’s socials as having its own voice, creating brand identity through always-on content and creative activations

SOLUTION

We worked into the idea of presenting Prime Video as a ‘rebellious upstart’ in order to cut through the chatter of more established streaming platforms. One of the highlights of this pitch was an idea around the show Good Omens the execution married a deep understanding of the show within a wider cultural context - we were also the only social agency to pitch IRL activations.