that time we turned oxford circus into the school of red flags
Netflix wanted to promote its then-upcoming documentary, The Tinder Swindler, with an attention-grabbing Oxford Circus takeover. Netflix were keen for us to evoke the sensational twists and turns of the Swindler’s outrageous behaviour, without featuring his likeness in the assets (no one wants to get sued).
keep it simple, stupid
Combining powerful, provocative copy lines with a simple, clean design style, we tapped into the wider conversation on dating red flags to highlight the Tinder Swindler’s shocking tactics without exploiting the victims’ likenesses or behaviour; it was vitally important for us to balance the shock of the documentary with the dignity of those involved.
