PROBLEM

Ahead of a major brand refresh in 2020, first direct wanted to see out 2019 by communicating their 24/7, always-on service in a way that felt distinctly anti-Banking. They wanted to actively challenge the idea that banks are passive entities who just hold your money.

SOLUTION

We came up with the a series of short films that dramatised the feelings of security and comfort that come from being with first direct…and applying them to areas of your life they actually have no control over. The idea being that they leave you feeling so confident in your finances, you’d be forgiven for thinking that logic applied elsewhere…

Also yes that’s Tom being the boring Powerpoint presenter which tbh wasn’t much of a stretch really.