PROBLEM

Etihad wanted to celebrate their recent 5 Star Skytrax rating. But to the average punter, what does that even mean? And how could we show them in a way that they'd actually care about?

SOLUTION

We turn a 5 Star Airline into a 5 Star Hotel on AirBNB - without changing anything at all.

We advertise Etihad's unique 2-story on-board apartment (complete with hand finished furniture and on-board staff) as a free luxury hotel room in London.

Crucially, we don't mention that it's on a plane.

Agnes' TripAdvisor review: "Definitely NOT 5 Star, I got deep vein thrombosis!"

Soz bab.