PROBLEM

Etihad wanted to take part in the biggest conversation of January 2017: the inauguration of Donald Trump - but they wanted to do it without any political bias. What's more, literally everyone was (and still is) talking about the Tango Orange Man.

SOLUTION

We don't talk about Trump at all.

On January 20th, we chart Obama’s progress in ‘real time’ as he discovers what 'Flying Reimagined' really means, in the air’s real Number One - the Etihad A380.

Shot 'over the shoulder' as a regularly updated Instagram story, we'll follow the 21st Century's best-loved president as he gets the hell out of the USA in the most stylish way possible.

Obama, upon seeing the Circular Bar onboard:

'Oh boy, this is what I call an Oval Office!'