PROBLEM

When Converse released their Winter Warmers shoe collection, they did so at a time when the brand was, in some sense, regarded as a bit 'old-hat'. Their shoes are versatile, but they're so ubiquitous that they're (wrongly) treated as the orthopaedic equivalent of wallpaper.

SOLUTION

We breathed fresh air into box fresh shoes, with an artful, authentic print series featuring a diverse cast wearing their Converse while they just do their thang.

KEVIN SHOT THE WHOLE LOT HE IS 2 cool 4 skool.